Speaker 1: (00:01) On this episode of Edge Of The Web… Traci Reuter: (00:04) And I believe the most overlooked piece is the engagement, and then the one that everybody goes after that is kind of, is part of why the sentiment, the consumer sentiment is a little bit down on digital is conversions, because […]
EP 317 Transcript | Employee Advocacy Program With Glenn Gaudet
Speaker 1: (00:00) On this episode of Edge Of The Web. Glenn Gaudet: (00:04) Well, first of all, you have to remember that there are some employees that, they’re just going to do this, they’re going to want to do this, right? They don’t need the pat on the back. But what we always […]
EP 316 Transcript | Leveraging Search and Social for Maximum ROI with Susan Wenograd
Speaker 1: (00:01) On this episode of Edge of the Web. Susan Wenograd: (00:05) Your competition has gotten smarter and they all figured out the same targeting you did, so like everyone started creating a 1% look alike off of people that purchased. So everyone that you’re targeting is probably in like 50 different […]
EP 315 Transcript | E-A-T with Lily Ray
Announcer: (00:01) On this episode of Edge of the Web. Lily Ray: (00:05) It matters because people are using Google to get information rapidly, and they’re relying on Google for very important decision making in their life, so you have to provide expert content to Google to be able to compete, and to be […]
EP 314 Transcript | Automation and Machine Learning with Ginny Marvin
Speaker 1: (00:01) On this episode of Edge of the Web. Ginny Marvin: (00:04) Yeah, I mean, I think this is an area where we are all going to have to do a lot of professional development. I mean, the exciting thing is there’s ton of opportunity with this, and machine learning is […]
EP 313 Transcript | Ethics in SEO with PJ Christie
Erin Sparks: 00:00:11 Hey, welcome back to the Edge. Would you be embarrassed if your SEO efforts that you did last month were on a billboard? Would your work actually bear scrutiny? Ethics in the SEO field, that’s the big question today for our audience, which our guests will help us answer along with […]
EP 312 Transcript | Do Better Work with Max Yoder
Max Yoder: 00:05 We have this thing called the curse of knowledge. Once I learn something, it’s hard to remember that not everybody else has learned it too. So I begin to act as though everybody knows the same things I do. So […]
EP 311 Transcript | Google Maps and Joy Hawkins
Joy Hawkins: Those things will show up and they are brand new, they have virtually no citations, no back links, half of them don’t even have websites attached to them, and they’ll rank simply based on the fact that they’re close to the user and they’re usually named after a keyword. These listings […]
EP 310 Transcript | Two Fundamental SEO Mistakes to Avoid with Garrett Mehrguth
Erin Sparks: 00:00:00 com and join the conversation. Tap us on the shoulder. Be happy to actually share some insights. Talk about some of the things that we can see regarding your digital asset, and possibly some action items that we can bring to your immediate success. So go over to sitestrategics.com, and hey, just […]
EP 309 Transcript | Machine Learning and Britney Muller
Erin Sparks: 00:00:00 Continue our conversation around machine learning and SEO this week, what do we need to know and how do we use that data? With machine learning, I hear the encroachment of Skynet, more and more, don’t you? Well, let’s talk about it today on the EDGE. […]