When we hosted our panel discussion at brightonSEO in San Diego last November, our experts had plenty of ideas about the future of SEO looked like, as well as the role of search generative experience (SGE) and artificial intelligence. They had so many different good ideas that we jumped into some one-on-one conversations with our […]
Summary of our brightonSEO panel discussion, “The Future of SEO: AI to SGE”
This past November, we recorded a special episode of EDGE of the Web — no, not like A Very Special Episode of Blossom or Family Ties — from the stage at brightonSEO. Originally an annual SEO conference in Brighton, England, it debuted in the US in sunny San Diego, California. We were lucky enough to pull in a panel […]
Celebrating 500 Episodes of EDGE of the Web
Going Over the EDGE: Epic Fails Celebrating our 500th episode called for something special, so host Erin Sparks, EDGE Studio Creative Director Jacob Mann, and the always indomitable Head of SEO Branding at Wix Mordy Oberstein take you on a trip to… “…a fifth dimension beyond that which is known to man. It is a […]
Fractional, Personal Marketing & Changes in Consumer Privacy | JD Prater & Joe Martinez
Consumer Behavior and Navigating the Digital Marketing Space As consumer behavior changes, digital marketers have started to feel the constraint. The constraint is pushing marketers to become more innovative. While marketers are being forced to expand their abilities and cleverness, it also allows them to try new and different things. As it becomes increasingly easier […]
Understanding Search Ontology and Google’s Language Models of the Past and Future | Bill Slawski
Search ontology and taxonomies can help you better understand how Google looks at content and the relationship between words and phrases. Language models are used to examine the content. When you’re able to understand how language models examine the content and understand user intent and context, you’re able to provide the user with exactly what […]
Critical Thinking in SEO | Pedro Dias of Reach PLC
For episodes 413 & 415 of the award-winning EDGE of the Web podcast we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about his time at Google fighting spam, being language agnostic, how Google is easily disrupting media consumption without producing any of their own content, and […]
SMX, Privacy & Inclusion with Carolyn Lyden
For episodes 409 & 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about SMX, FLoC, zero-clicks and women in SEO. Search Engine Land Sits at a Crux Of News […]
Content Marketing with Ashley Segura
Episodes 405/407 of the award-winning EDGE of the Web podcast featured special guest Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about content marketing research, alignment to business goals, repurposing content, and measuring content performance. Here’s what we learned: Using Data to Define Personas The starting point of […]
ROI and Testing in SEO with Kevin Indig
Episodes 401 and 403 of the award-winning EDGE of the Web podcast featured special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about achieving a better understanding of the ROI of SEO, as well as need for SEOs to level up with more rigorous SEO testing. Here’s what we […]
Alternative Paths in SEO: Leaving the Agency Life with Craig Campbell
Spending an hour with special guest Craig Campbell, a very successful SEO consultant, trainer, and website flipper was very eye-opening on many different levels. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant and trainer, the signs that indicate it’s time to leave the agency […]
